Green is for go, or is it? What colour call to action gets the best conversion rates?
There can be little doubt that color plays a huge role in our everyday lives. From the moment we open our eyes in the morning until last thing at night we are bombarded by a multitude of colors each of which can affect our subconscious with a different range of emotions. From an early age we learn to recognize the role colour plays in our interaction with the objects around us. For example my son, from the age of four could recognize that the red light on the television set meant that it was off and that if he pushed the button it would turn green and on. Its these deeply ingrained real world experiences along with the principles of color theory that need to be considered when looking at the effectiveness of color for call to actions.
So when it comes to website design and specifically selecting the call to action colour, what is the best choice?
